Online Marketing to me can be defined essentially as creating brand awareness and targeting consumers through different forms of online media. This can include, but is not limited to, media such as social networks, online games, blogs, etc.
The basis of online marketing is still very much the same as traditional marketing. What differs between them is the outlets through which the consumers are reached. Traditional marketing would use tools such as print advertisements in magazines or posters, direct mail cards, RF chips, surveys and other more tangible methods. Online marketing utilizes the extreme rise is technology to build a consumer base. Tools such as Search Engine Optimization, Re-marketing, PPC Analytics, Online Advertisement generation and the like to reach people. For example, Amazon uses purchase tracking to give customers a series of related purchases and other items that they might be interested in to gain more purchase power. Search Engine Optimization hones in on certain keywords and phrases to boost the visibility of a site during a search and drives more consumers to one site over another. I have been working for an eCommerce marketing firm myself since June and have seen a lot of what goes into making this happen. There is an immense amount of work that goes into keeping information updated and the tracking behind all of this. Personally, my job is to make sure that everything looks good on the site graphically. This can have a big impact from one site to another and can be a factor that allows the site to thrive or not. Making the site look visually appealing to the viewer can keep them interested and start them toward building brand trust.
This is what Online Marketing is to me. Hope to hear some interesting insight from the rest of you.
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