Interactivity in Web Design: A Beginner's Guide

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This article discusses some of the basics of what web interactivity is and how it is used to draw the attention of the people that use the site. This is most certainly related to Internet Communication in two ways. There are single user sites that allow for a person to interact and communicate with a company or some other type of site experience. There are also multi-user sites that allow for us to communicate with others. Typically, these would be our social media type sites. This variety, especially, allows for us to have a range of ways to communicate and possibly even with people that we may otherwise would never have the chance to communicate with.

When it comes to measuring interactivity, these are probably two of the most important factors to consider as it really comes down to the user experience to decide how interactive something is. To formally measure it, you might have to use a survey or some kind of content analysis research to really determine your data. This could be done by having a sample check out different sites and rate them accordingly. Another method might be to just compare individual features between sites.