Online Marketing

Online Marketing to me can be defined essentially as creating brand awareness and targeting consumers through different forms of online media. This can include, but is not limited to, media such as social networks, online games, blogs, etc.

The basis of online marketing is still very much the same as traditional marketing. What differs between them is the outlets through which the consumers are reached. Traditional marketing would use tools such as print advertisements in magazines or posters, direct mail cards, RF chips, surveys and other more tangible methods. Online marketing utilizes the extreme rise is technology to build a consumer base. Tools such as Search Engine Optimization, Re-marketing, PPC Analytics, Online Advertisement generation and the like to reach people. For example, Amazon uses purchase tracking to give customers a series of related purchases and other items that they might be interested in to gain more purchase power. Search Engine Optimization hones in on certain keywords and phrases to boost the visibility of a site during a search and drives more consumers to one site over another. I have been working for an eCommerce marketing firm myself since June and have seen a lot of what goes into making this happen. There is an immense amount of work that goes into keeping information updated and the tracking behind all of this. Personally, my job is to make sure that everything looks good on the site graphically. This can have a big impact from one site to another and can be a factor that allows the site to thrive or not. Making the site look visually appealing to the viewer can keep them interested and start them toward building brand trust.

This is what Online Marketing is to me. Hope to hear some interesting insight from the rest of you.

Fair Use Law

Fair Use has always been a tricky subject. Not only is it set of laws and regulations, but it also relies heavily on personal discretion. A creator of something doesn't necessarily have to take action toward someone else using their work.

The mash up dj Girl Talk is a great example of this. He consistently uses bits and pieces from other artists' work. There is always a constant thought that the original creators of the songs he uses could come to him later asking for royalties which could turn into an exorbitant amount of money depending on the popularity of the artist or the song in general. Fair Use regulations would technically state that he can't use this music without having the right to.

Some would state that this could also be constituted as transformative use based on how much of a song he actually uses. Sometimes he may also use one little drum hit or a piece of a horn or something like that. Yes he did take these things from a copyrighted recording, but it may not really be enough to warrant reaction from the original artist.

All of these considerations make for a very controversial argument about Girl Talk's case. Hopefully, for the sake of his fan base, there won't be any prosecution of his work for copyrights. While his work isn't as relevant now as it used to be, he does have 5 albums out that haven't been touched. I suppose we will have to see in the future. 

Interactivity in Web Design: A Beginner's Guide

https://webdesignviews.com/interactivity-in-web-design-a-beginners-guide/


This article discusses some of the basics of what web interactivity is and how it is used to draw the attention of the people that use the site. This is most certainly related to Internet Communication in two ways. There are single user sites that allow for a person to interact and communicate with a company or some other type of site experience. There are also multi-user sites that allow for us to communicate with others. Typically, these would be our social media type sites. This variety, especially, allows for us to have a range of ways to communicate and possibly even with people that we may otherwise would never have the chance to communicate with.

When it comes to measuring interactivity, these are probably two of the most important factors to consider as it really comes down to the user experience to decide how interactive something is. To formally measure it, you might have to use a survey or some kind of content analysis research to really determine your data. This could be done by having a sample check out different sites and rate them accordingly. Another method might be to just compare individual features between sites.

Blog Post #2 Network Laws

I believe that Sarnoff's Law is the most viable. If you think about the way that networking is today, especially with social media sites, the most popular and valuable, both culturally and monetarily are the ones that have the most users. These would be sites like Facebook, Twitter, Vine, Instagram, etc. Culturally, we are so drawn to using these sites and applications everyday and it really can be difficult for people to be taken away from them or take themselves away from them.

Five years from now, I really don't foresee this changing. These sites have drawn so much popularity and if anything, are just going to serve as a platform for whatever change may arise in the future. These sites are constantly being updated and changed for how users want them to be, and therefor, it makes it more difficult for any other information platforms to wiggle their way in. Of course, we will always see what happens, but I believe, again, that not much is going to change.

What's up,

This is my first post for my COM 3200-101 blog. Here I will be posting my various blog assignments from class for others to see and read. I hope you enjoy what I have to share here and I look forward to reading others' posts as well.

To start, I'll share a song with you all that I really enjoy.